A caterer's website has to answer one question first: can you feed sixty people on that date. It needs your menus, a price per head, and a short route to an answer. Posato is a service that rebuilds the site you already have, with the asking, the intro call and the back office all part of it, and nothing goes live until you approve it.
Nobody picks a caterer from a photo of a grazing table. Most enquiries start somewhere else: a venue's preferred-supplier list, a colleague who ate your food at a company lunch, or a search for catering in a city. The visitor is checking whether you are plausible for their party before they type anything. Four pages carry that:
Menus change per season; the pages that decide it are plain. Google, ChatGPT, Claude and Perplexity field the question of who caters for forty people in Rotterdam, and they read those same pages.
A quote does not exist until you know four things: the date, the headcount, where the food is going, and what people cannot eat. Headcount is the one that moves. A wedding booked in March for sixty can be seventy by September, and the last changes land in the final week. The form collects all four at once.
There is no date field on the form, so the date arrives in the message. That is also where allergies and halal or vegetarian counts land, in their own words.
Catering prices get decided in a conversation, not on a web page, so the website's job is narrower: make the asking take a minute, and give someone twenty minutes of your Thursday. Both cards below show what that means for a customer.
Four fields: name, email, phone and a message. The date, the headcount, the venue and the dietary requirements all go into that message, in the customer's own words. It arrives in your inbox, an automatic reply goes back to them, and the price comes from you after you have read it. No card is asked for and no calendar is shown.
The call is a service like any other: a set length, hours you choose, and no price. Open Thursday mornings for calls and leave your Saturdays out of it. Whoever books gets an instant confirmation, your schedule fills in without you, and a buffer behind each call stops three of them landing in a row.
You send the address of the site you have now, on Wix, Squarespace, WordPress or the one-page menu PDF a friend put online years ago, and we rebuild it on a private preview link. Your current site stays live until you approve the new one, and the three steps sit on the home page.
While the beta is open there is no subscription and no build fee. If every job starts as an enquiry, you pay nothing, since the 5% commission only applies to money that moves through the site. A tasting or a fixed-price lunch drop carries it. Everything else is answered in the questions on the home page.
No. Posato has no deposits and no split payments, so a date is still held the way you hold one today, on trust and on your own invoice. The site carries the asking and the quote, not the money up front.
In the message. The enquiry form has name, email, phone and a message, and no separate dietary field, so a customer writes "twelve vegetarian, one gluten-free" in their own words. That reads better than a checkbox anyway.
Yes. A fixed-price format can be sold as a paid service, priced per person or as a flat rate, with group-size rules and add-ons. That package and the enquiry form share one site, so a quoted wedding and a Friday lunch drop both fit.
From the back office. You can refund part of what they paid, or all of it, from the same screen as the booking, and you can move the booking to another date. Cancelling gives you ten seconds to undo it.
Send us your catering website.
We rebuild it with booking built in and send you a preview. You approve before anything replaces what you have.
Free while in beta. A 5% commission on payments taken through your site. That is how we make money.