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Websites for a consultant

A consultant's website has one job: turn someone who was given your name into a booked call. It needs a page saying what problem you take on, a rate people can see, and a first call they can book without email. Posato is a service that rebuilds the site you already have with that built in, and you approve it before it replaces anything.

What a consultant's website needs

A consultant is looked up, not discovered. Someone gets your name from a former colleague, or an assistant is told to find three people who do this work, and your site decides whether you make the list. They are reading on behalf of a company, so they check what you take on, who you have done it for, and what you cost. The site needs four things:

  • one page on the problem you solve, not the methods you use, written in Dutch and English where the client's team is international
  • a biography that names the sectors and the size of company you have worked in
  • your day rate or hourly rate, written down, because the person reading has a budget line to fill
  • a first call they can book straight away, while the shortlist is still open

Case studies and a newsletter can come later. When a buyer asks ChatGPT, Claude, Perplexity or Google for an operations consultant in Rotterdam, those four items are what gets read back.

Online booking for a consulting practice

The awkward part is that you are rarely free when the client is. You are on a client site Monday to Thursday, the proposal writing happens in the evening, and the only hours you can honestly offer are the ones left over. The usual patch is a Calendly link beside a payment link, the rest in your head. Posato lets you draw that shape properly:

  • hours set per weekday and per service, so a first call can be offered on Friday only
  • a buffer after each call, because the write-up is part of the call
  • a free 30-minute intro call and a paid half-day at your own rate on one site
  • a booking window, so a client cannot put you in the diary in March for September
  • blackout ranges for weeks you are on site full time

A client sees only the hours you opened. What they book arrives in your back office, the schedule updates itself, and the confirmation goes out without you touching it.

A free first call, or paid time on the clock

Most consulting work gets quoted after a conversation rather than priced on a page. The site sells two things: a first call that costs nothing, and the one piece of work you will put a fixed price on. The cards below show what each means.

The first call costs nothing

Nothing is charged and no card is asked for. The visitor takes one of your 30-minute slots, gets an immediate confirmation by email, and the call is sitting in your back office before you next look. Only the hours you set aside for first calls are offered, and your paid work keeps its own hours, length and price.

The client pays when they book

The money is taken through Stripe at the moment of booking, and the slot is held from then on. The payment and the appointment form one record, and if the work moves or falls away you refund all or part of it from that same record. Our 5% comes off what was paid.

Moving a consulting site off Wix, Squarespace or WordPress

Send us the address of what you have now, a Wix or Squarespace page, a WordPress site a developer set up years ago, or one page you wrote yourself. We rebuild it behind a private preview link, and nothing replaces your current site until you say so. The three steps are on the home page.

What a consultant's website costs with Posato

Through the beta you pay no subscription and nothing for the build. We earn a 5% commission on each payment a client makes through your site. A month spent inside one long engagement that you invoice yourself costs you nothing here. The rest of the answer sits in the questions on the home page.

Questions consultants ask before switching

The work itself is quoted. What does the site actually book?

The first call. A free 30-minute slot people pick themselves. A tender or a request for a proposal gets an enquiry form of its own: name, email, phone and a message. It arrives in your inbox, and the sender is answered automatically.

Can I sell a fixed-price audit or a strategy day at my own rate?

Yes. It is a service with its own length and a flat rate rather than a per-person price, paid at booking, with its own hours. A half-day and a 30-minute intro call sit on the same site without touching each other.

I am at a client four days a week. Can the site know that?

You set working hours per weekday for each service, so only Friday morning is offered. Blackout ranges close the weeks you are fully booked out, and a booking window stops anyone reaching months ahead.

A client's assistant books the call. Does that cause problems?

No. The booking carries the name and email that were entered, so the confirmation goes to whoever booked. You reschedule or cancel from the back office, with ten seconds to undo a cancellation, and you can add a booking by hand.

Send us your consulting website.

We rebuild it with booking built in and send you a preview. You approve before anything replaces what you have.

Free while in beta. A 5% commission on payments taken through your site. That is how we make money.

Two fields. Your link and email go to the founder and nowhere else.