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Websites for walking tours

A walking tour website needs three things: the walks you run with their start time and meeting point, a seat count that closes a departure when the last place goes, and a way to pay for that place on a phone. Posato is a service that rebuilds the site you already have with all three built in, approved by you before it replaces anything.

What a walking tour website needs

Someone books a walking tour the night before, from a hotel bed, on a phone. They are choosing between you and two other walks, and what decides it is whether they can tell where to stand and whether a place is left on that departure. A brochure page loses them. Four things do the work:

  • where the walk starts, described so a stranger can find it, since a meeting point is a statue or a café door, not an address
  • how long you are on your feet and how far it is, so nobody arrives in the wrong shoes
  • which language each departure runs in, since the 10:00 walk can be Dutch and the 14:00 one English
  • your price per person, what a child pays, and a way to take a booking while you are mid-route

Route photos do more work here than a logo. Google, ChatGPT, Claude and Perplexity pull their answers from those same lines when a visitor asks for a walking tour in your city.

Booking a place on a walking tour departure

A departure holds a fixed number of people, and the room it fills is a street. You cap the group at twelve or fifteen because that is as far as you can be heard, and when it is full it is full. Posato treats a departure as a group with a ceiling:

  • a seat count per departure, so the 10:00 walk stops selling the moment its last place is taken
  • each tour has its own weekday hours, so the food walk and the old-town walk keep separate days
  • a booking window, so a departure appears a fixed number of days before it runs, not months out
  • a buffer after each walk, because you finish half a city from where you started
  • price per person with age tiers and group-size rules, plus add-ons for a museum ticket

A new booking arrives in your back office and your schedule updates itself, with the confirmation email sent for you. Cash handed over at the statue you enter as a manual booking.

Paid places, or a private group

Most tours sell one or two places at a time to people who found you that week. A school, a team or a family reunion wanting a date you have not put on the schedule is a different conversation. The two cards show both.

One place, paid when it is claimed

Someone picks the 10:00 departure, pays for a place through Stripe, and the count drops by one immediately. Once the final place is taken the departure stops selling, so you are never leading fifteen people on a walk you capped at twelve. If rain forces you to call a walk off, you refund each booking from its own record.

A group asks for a walk of their own

A school, a company or a family picks a date and asks to have the guide to themselves. The request is held until you say yes, so nothing is confirmed while you check whether you can be in two places that morning. You approve it and they get the confirmation without you writing one.

Moving a walking tour site off Wix, Squarespace or WordPress

You send the address of the site you have now, on Wix, Squarespace, WordPress or a listing page you do not own, and we rebuild it on a private preview link. Your current site keeps running and taking bookings until you approve the new one; the three steps are on the home page.

What a walking tour website costs with Posato

While the beta is open there is no subscription and no build fee. When someone pays for a place through your site, we take a 5% commission on that payment, so a quiet February with no walks on costs you nothing. The rest is in the questions on the home page.

Questions guides ask before switching

It rains and I have to call off the 14:00 walk. What happens to the people who paid?

You cancel each booking on that departure from the back office and refund it from the same screen, whole or partial, your choice. Every cancel takes effect at once, with ten seconds to undo it if you clicked the wrong one.

I run the same walk in Dutch at 10:00 and in English at 14:00. Can the site handle that?

Yes. Each is its own tour with its own hours, price and seat count, so they fill separately. The site itself runs in both languages with a switch, and each language has its own address.

Two people booked and never turned up. Can I mark that?

Yes. A booking can be marked as a no-show in the back office, so your record of the departure matches who actually walked. Their payment stays yours unless you choose to refund it.

A family of four wants to book together with two children. Do they pay four adult prices?

No. You can price by age tier, and add a rule for group size on top, so two adults with two children pay differently from four adults on the same departure. Add-ons such as a museum ticket are counted per head.

Send us your tour website.

We rebuild it with booking built in and send you a preview. You approve before anything replaces what you have.

Free while in beta. A 5% commission on payments taken through your site. That is how we make money.

Two fields. Your link and email go to the founder and nowhere else.