What a walking tour website needs
Someone books a walking tour the night before, from a hotel bed, on a phone. They are choosing between you and two other walks, and what decides it is whether they can tell where to stand and whether a place is left on that departure. A brochure page loses them. Four things do the work:
- where the walk starts, described so a stranger can find it, since a meeting point is a statue or a café door, not an address
- how long you are on your feet and how far it is, so nobody arrives in the wrong shoes
- which language each departure runs in, since the 10:00 walk can be Dutch and the 14:00 one English
- your price per person, what a child pays, and a way to take a booking while you are mid-route
Route photos do more work here than a logo. Google, ChatGPT, Claude and Perplexity pull their answers from those same lines when a visitor asks for a walking tour in your city.
Booking a place on a walking tour departure
A departure holds a fixed number of people, and the room it fills is a street. You cap the group at twelve or fifteen because that is as far as you can be heard, and when it is full it is full. Posato treats a departure as a group with a ceiling:
- a seat count per departure, so the 10:00 walk stops selling the moment its last place is taken
- each tour has its own weekday hours, so the food walk and the old-town walk keep separate days
- a booking window, so a departure appears a fixed number of days before it runs, not months out
- a buffer after each walk, because you finish half a city from where you started
- price per person with age tiers and group-size rules, plus add-ons for a museum ticket
A new booking arrives in your back office and your schedule updates itself, with the confirmation email sent for you. Cash handed over at the statue you enter as a manual booking.
Moving a walking tour site off Wix, Squarespace or WordPress
You send the address of the site you have now, on Wix, Squarespace, WordPress or a listing page you do not own, and we rebuild it on a private preview link. Your current site keeps running and taking bookings until you approve the new one; the three steps are on the home page.
What a walking tour website costs with Posato
While the beta is open there is no subscription and no build fee. When someone pays for a place through your site, we take a 5% commission on that payment, so a quiet February with no walks on costs you nothing. The rest is in the questions on the home page.