A photographer's website has to show the work first, then say what a session costs and how to get one. Weddings and events get quoted after a message; a 45-minute portrait session can be booked and paid on the spot. Posato is a service that rebuilds the site you already have with both built in, and you approve it before anything goes live.
People choose a photographer with their eyes, and then they check whether you are affordable and whether you are free. The portfolio does the first job. A site that stops there sends the other two questions into your Instagram DMs, where they sit next to messages from people who just liked a photo. What a photography site has to carry is narrow:
Google, ChatGPT, Claude and Perplexity answer "newborn photographer in Utrecht" from those same pages, so writing the prices down serves the search as much as the visitor.
Photography splits in two. A wedding needs a conversation before anyone commits to a date, so it starts as an enquiry: name, email, phone and a message where people write the date themselves. A 45-minute portrait session is the opposite. It has a fixed length and a fixed price, and the only real question is which Saturday. Posato lets both live on one site:
Bookings land in your back office and the schedule fills itself in. The client gets a confirmation you did not write.
Most photographers end up running both: a quote for the big work, a straight booking for the small. The two cards below show what each one looks like from the other side, to the person holding the phone.
No calendar, no card. Someone sends their name, email, phone and a message with the date and the venue in it. It lands in your inbox, they get an automatic reply so they are not left wondering, and you come back with a price. This is the route for weddings, events and anything you price per job.
A 45-minute portrait session has a length, a price and the hours you opened. The client picks a slot, pays through Stripe, and the slot is held. You see the booking and the payment in one place, and a full or partial refund goes from the same screen. The 5% commission comes out of what they paid.
You send the address of the site you have now, on Squarespace, Wix, WordPress or a portfolio platform, and we rebuild it on a private preview link. The photographs on it come with it. The site you have stays live until you approve the new one; the three steps are on the home page.
While the beta is open there is no subscription and no build fee. When someone pays for a session through your site, we take a 5% commission on that payment. A month with no bookings costs nothing, which matters in a trade with a quiet January. The rest is in the questions on the home page.
Not yet. A service is either paid in full at booking or it is not paid on the site at all. For weddings that means the enquiry route: you agree terms by email and invoice outside the site.
The enquiry form has name, email, phone and a message, and no date field. People write the date in the message, which is usually what they do anyway when they are still deciding between two venues.
Yes. Set the working hours for that session type to the Saturday afternoon you want, set the seats per slot, and the booking window decides how far ahead people can take one. The slot closes when the last seat goes.
No. Posato handles the site, the booking, the payment and the admin around it. Delivery stays with whatever you use now. Nothing about your editing or hand-off changes when the site does.
Send us your photography website.
We rebuild it with booking built in and send you a preview. You approve before anything replaces what you have.
Free while in beta. A 5% commission on payments taken through your site. That is how we make money.