A coaching website needs three things: a page that says who you coach and what changes, a way to book a first call without email back and forth, and a calendar you control. Posato is a service that rebuilds the site you already have with all three built in, and you approve it before anything replaces what you have.
Coaching is an open profession, so a visitor decides on the page itself whether to trust you. They arrive from a post on LinkedIn or a name a colleague gave them, and they want to know what you work on, what a session is like and what it costs before they say anything about themselves. Four things carry that:
A resource library and a newsletter can wait. Google, ChatGPT, Claude and Perplexity read those same four things when someone asks them for a career coach in Utrecht, so getting them right serves the reader and the assistant at once.
A coaching practice has an odd shape: a free chemistry call of half an hour, a paid session of an hour, and now and then a group workshop with a fixed number of seats. Most coaches run that on Calendly plus a payment link and keep the rest in their head. Posato treats availability as something you shape:
Clients see only what you have opened. A booking lands in your back office, the schedule fills itself in, and the client gets a confirmation you did not write.
Some coaches want the session paid before it happens. Most want a free first call before anyone pays anything. Both sit on the same site, one service each, and the two cards below show what each one means for the person booking.
The session is paid through Stripe at the moment it is booked, and the slot is held. Payment and booking sit in one place, and a full or partial refund goes through the same screen if you have to cancel. The 5% commission comes out of what the client paid.
No card, no charge. Someone picks a 30-minute slot, it is confirmed on the spot, the client gets an email, and it is in your back office before you look. You open only the hours you want to spend on first calls, and your paid sessions keep their own hours, length and price.
You send the address of the site you have now, on Wix, Squarespace, WordPress or a one-page thing you built yourself, and we rebuild it on a private preview link. Your current site stays live until you approve the new one. The three steps and what they cost you in time are on the home page.
While the beta is open there is no subscription and no build fee. When a client pays through your site we take a 5% commission on that payment, and a month with no bookings costs nothing. That is how we make money. The rest of the answer is in the questions on the home page.
Not as one payment. Each session is paid at booking, or you invoice the programme yourself and run the sessions as requests you approve, so only your client gets those slots.
Give that its own service as an enquiry: a form with name, email, phone and a message, no calendar. It lands in your inbox, the sender gets an automatic reply, and you quote by email.
If the session was paid at booking, the money is already in your Stripe account, and whether any of it goes back is your call under the cancellation policy you set. A free chemistry call has nothing to charge against.
Yes. You block date ranges and single days, and you set a booking window that says how far ahead people can book. Clients see only what is open, so nobody lands in a week you are not working.
Send us your coaching website.
We rebuild it with booking built in and send you a preview. You approve before anything replaces what you have.
Free while in beta. A 5% commission on payments taken through your site. That is how we make money.